It’s been a year since we embarked on a transformative journey, transitioning from First Choice Equipment to Resolve. As we celebrate one-year anniversary of our rebrand, this is a moment to reflect, celebrate and share our goals for the future. This milestone not only marks a significant change in our name but also embodies our evolution, growth, and the new direction we’ve charted in the industry.
Why We Rebranded
The decision to rebrand was not a light decision. First Choice Equipment had established a strong foundation, but we recognised the need to align our brand more closely with our evolving mission, values and the innovative solutions we provide. “Resolve” embodies our commitment to solving the challenges our clients face, our dedication to innovation, and our resolve in being forward-thinkers in our field.
The rebranding process was an introspective journey, one that involved not just a change in name but a reinvention of our brand identity, values, and the way we communicate with our customers and our community. We wanted a brand name that resonated with our core principle: to be the solution providers our clients rely on, regardless of the complexity of their projects.
Growth And Achievements
This past year has been a testament to the resilience and hardiness of our team. The rebrand to Resolve has propelled us into new markets and expanded our clientele. Over the last 12 months, our team has doubled in size, bringing in fresh talent that reflects our commitment to excellence and innovation.
We have started to expand our operations to Europe, successfully completing several jobs in Italy, Spain, Netherlands, France and many more countries, which marks an important milestone in our global expansion efforts.
The rebranding has also brought our partnership with Portsmouth Football Club to a whole new level, allowing us to collaborate on projects that push the boundaries of what we thought possible. Our growth is not just in numbers but in the depth of expertise and the breadth of solutions we now offer.
Our journey from First Choice Equipment to Resolve has been marked by significant achievements. One of the most notable is the award received by Investors in People, which is a testament to our commitment to empower our employees. Additionally, we’ve successfully completed several landmark projects this year, each of them not only solidified our position in the industry but also underscored the strength of our rebranded identity in delivering exceptional results.
The Future
Looking ahead, the future is bright for Resolve. We are more committed than ever to pushing the boundaries of innovation, sustainability, and service excellence. Our roadmap includes expanding our reach further into international markets, investing in research and development to drive further innovations, and deepening our commitment to sustainability.
We are also looking forward to strengthening our community engagement and continuing to build a culture that empowers our team to achieve their best. As Resolve, we are on a mission to being at the forefront of our industry, anticipating the needs of our clients, and delivering solutions that not only meet but exceed their expectations.
We are immensely grateful to our clients, partners, and the incredible team at Resolve for being part of this remarkable journey. Here’s to many more years of innovation, success, and resolutions!